Skip to content

Search

Latest Stories

Hotel associations welcome signing of CARES Act stimulus

More work is needed though, said AHLA and AAHOA

THE CORONAVIRUS AID, Relief, & Economic Security Act, a $2.2 trillion stimulus package signed into law March 27 by President Trump includes several provisions advocated for by hotel companies and associations including AAHOA and American Hotel & Lodging Association. However, the leaders of those associations say more is needed.

According to AHLA, positive elements of the CARES Act include:


  • $349 billion in small business loans
  • Expanded unemployment insurance, tax rebates and business tax provisions
  • Funding for hospitals, healthcare facilities and providers
  • Funding for impacted industries, including hotels

The underlying tenant of the CARES Act is strong, said Chip Rogers, AHLA president and CEO, but it does fall short in some ways.

“There is one challenge that makes the current plan unworkable for hoteliers. The legislation limits an SBA loan to 250 percent of average monthly payroll,” Rogers said. “This limit will not allow a business owner to meet both payroll and debt service obligations beyond an estimated four to eight weeks. Consequently, it will result in furloughing the very workers the bill seeks to protect. Since the measure reduces debt forgiveness with any reduction in payroll, hoteliers would be forced to use the entire loan amount on payroll, at the expense of debt service. The harsh reality is that travel restrictions and mandated business closures remain in place. The outlook for the foreseeable future is zero revenue for most hotels. If a hotelier cannot make debt payments the business will go under and the jobs are lost.”

AAHOA also supported the CARES Act stimulus, but Cecil Staton, AAHOA president and CEO, also said hoteliers’ work is not finished.

“This historic relief package provides immediate liquidity for small business owners and their employees as they struggle with the crippling economic effects of the COVID-19 pandemic,” Staton said. “Next, we must simultaneously navigate the regulatory and administrative hurdles that may crop up during the implementation of this law while continuing our conversations with lawmakers and administration officials about additional steps the government must take to ensure hotel owners can maintain access to capital throughout the duration of this crisis.”

There were several delays in Congress’ passing of the bill as Democrats pressed for changes, but a deal was reached on March 25.

More for you

AHLA Foundation expands hospitality education

AHLA Foundation expands hospitality education

Summary:

  • AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
  • The collaborations align academic programs with industry workforce needs.
  • It will provide data, faculty development, and student engagement opportunities.

THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.

Keep ReadingShow less
Hotel data challenges report highlighting AI and automation opportunities in hospitality

Survey: Data gaps hinder hotel growth

Summary:

  • Fragmented systems, poor integration limit hotels’ data access, according to a survey.
  • Most hotel professionals use data daily but struggle to access it for revenue and operations.
  • AI and automation could provide dynamic pricing, personalization and efficiency.

FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.

Keep ReadingShow less
Hyatt Way partnership

Hyatt taps Way for unified guest platform

Summary:

  • Hyatt partners with Way to unify guest experiences on one platform.
  • Members can earn and redeem points on experiences booked through Hyatt websites.
  • Way’s technology supports translation, payments and data insights for Hyatt.

HYATT HOTELS CORP. is working with Austin-based startup Way to consolidate ancillary services, loyalty experiences and on-property programming on one platform across its global portfolio. The collaboration integrates Way’s system into Hyatt.com, the World of Hyatt app, property websites and FIND Experiences to create a centralized booking platform.

Keep ReadingShow less
Report: CMBS delinquency rate hits 7.23 percent in July

Report: CMBS delinquency rate hits 7.23 percent in July

Summary:

  • U.S. CMBS delinquency rate rose 10 bps to 7.23 percent in July.
  • Multifamily was the only property type to increase, reaching 6.15 percent.
  • Office remained above 11 percent, while lodging and retail fell.

THE U.S. COMMERCIAL mortgage-backed securities delinquency rate rose for the fifth consecutive month in July, climbing 10 basis points to 7.23 percent, according to Trepp. The delinquent balance reached $43.3 billion, up from $42.3 billion in June.

Keep ReadingShow less
Global Hotel Rates to Stay Stable in 2026

Report: Global hotel rates steady despite uncertainty

Summary:

  • Global hotel rates are expected to remain stable through 2026, according to AMEX GBT.
  • New York is a key business travel and meetings destination.
  • India is likely to be a focus for travel programs during 2026 negotiations.

GLOBAL HOTEL RATES are expected to remain stable through 2026, as geopolitical tensions and potential U.S. tariffs limit demand and constrain price increases, according to American Express Global Business Travel. New York remains a popular destination for business travel and meetings.

AMEX GBT’s Hotel Monitor 2026, an annual forecast of global hotel rates in business travel destinations, identified India as a key market, with hotel rates and occupancy set to rise.

Keep ReadingShow less