Hilton, American Express providing 20K rooms for L.A. wildfire relief

HILTON WORLDWIDE HOLDINGS and American Express are offering 20,000 complimentary hotel room nights to those impacted by the recent wildfires across the greater Los Angeles area. Hilton is working with local nonprofit 211 LA to provide rooms for wildfire-displaced individuals already seeking aid through the organization.

Individuals in need of rooms can apply online, the companies said in a joint statement.

“All natural disasters take a toll on our people and communities, and this one weighs particularly heavy given our long history in California,” said Christopher Nassetta, Hilton's president and CEO. “In times like these, our founder’s belief that hospitality can be a force for good carries even greater meaning and makes our responsibility to those we serve even more urgent. We are actively in touch with all hotels in the area and are incredibly grateful to our team members who have already gone above and beyond to support the community and each other.”

Hilton has operated more than 70 years in Los Angeles and located its headquarters in the city 40 years ago.

Stephen Squeri, American Express chairman and CEO, said they are partnering with Hilton to provide shelter for those displaced and first responders battling the wildfires in Los Angeles County.

“Our thoughts go out to everyone who has been affected by this devastating natural disaster, and we are committed to supporting the immediate relief and long-term rebuilding efforts in impacted communities,” he said.

Hilton and American Express have a history of providing accommodation to individuals and families in need, the statement said. The duo offered 2 million rooms over the last five years to individuals, families and first responders affected by crises.

Additionally, Hilton and The Hilton Global Foundation are supporting first responders fighting fires in the Los Angeles area with contributions to the Los Angeles Fire Department Foundation and the International Association of Fire Fighters Foundation. Hilton Honors members can donate points to support the American Red Cross, the Los Angeles Fire Department Foundation and other nonprofit organizations.

Hilton team members across 80 Los Angeles-area hotels have worked around the clock since the start of this tragedy to ensure guest safety and provide discounted hotel rooms to support the community.

The hotel industry has been supporting wildfire recovery efforts in Los Angeles County, where fires have destroyed thousands of structures and claimed at least 24 lives.