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Hihotels launches new INNcentive Instant Rewards program

Guests can sign up for the program for free

Hihotels launches new INNcentive Instant Rewards program

HOTEL BRAND HIHOTELS by Hospitality International has launched changes to its INNcentive Instant Rewards program, a statement said. The program offers members access to thousands of discounts and special offers from nationally recognized companies, the company said in a statement.

The benefits under the rewards program include a 15 percent discount during each stay (based on availability), early check-in and late checkout, discounts and special offers for dining, shopping, entertainment and travel and weekly emails with special offers for traveling and everyday activities.


“A major initiative has been to enhance the structure and offers of the INNcentive program to benefit our franchisees,” said Chris Guimbellot, hihotels president and CEO. “These added perks and discounts will help our hotel owners retain current guests and  attract new ones, increase repeat visits and brand loyalty, drive direct bookings to our hotels and allow us to compete more effectively with other brands and OTAs – all without any additional fees to franchisees.”

The five brands under hihotels are Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. Guests can sign up for the program for free, the statement added.

In April, hihotels partnered with Getaroom, a hotel distribution platform within OTA Priceline.

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Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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