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Halloween hits U.S. hotel performance in early November

St. Louis saw YoY growth in all key metrics

Halloween hits U.S. hotel performance in early November

U.S. HOTEL PERFORMANCE showed a decline in early November compared to the previous week, according to CoStar. Year-over-year comparisons also presented mixed results, with the decrease in occupancy expected due to Halloween falling on a Tuesday.

Occupancy stood at 59.7 percent for the week ending Nov. 4, slightly lower than the previous week's 66 percent, while showing a year-over-year decline of 4 percent. ADR dropped to $152.90 from the previous week's $160.89, yet showed a notable 2 percent increase from the previous year. Similarly, RevPAR decreased to $91.23 compared to the previous week's $106.16, reflecting a 2.1 percent decline from 2022.


Among the top 25 markets, St. Louis saw significant year-over-year growth in all three key performance metrics: occupancy increased by 6.4 percent to 59.2 percent, ADR rose by 12.3 percent to $131.16, and RevPAR grew by 19.5 percent to $77.64. Meanwhile, Metallica's M72 World Tour played a role in this strong performance, CoStar said.

The steepest RevPAR declines were seen in Miami, dropping by 22.5 percent to $131.88, and Tampa, which saw a decrease of 19.6 percent to $87.29.

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G6, THLA Launch Hospitality Safety and Security Program

G6, THLA launch hospitality safety program

Summary:

  • G6 and THLA launched a nationwide hospitality safety and security program.
  • More than 100 hospitality professionals from 15 states joined the launch.
  • It provides owners and staff with safety protocols and law-enforcement guidance.

G6 HOSPITALITY AND the Texas Hotel & Lodging Association launched a nationwide hospitality safety and security program providing guidance on responding to police inquiries while protecting guest privacy. More than 100 hospitality professionals from 15 states joined the launch.

The curriculum, developed with input from THLA, industry practices and legal experts, provides practical guidance, G6 said in a statement. It outlines responsibilities for firearms, active-shooter events, pets and other issues and covers managing guest disturbances, de-escalation and steps to reduce premises liability and improve insurance preparedness.

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