G6 Hospitality plans nationwide franchisee engagement

G6 Hospitality’s 2025 Franchisee Meetings Drive Collaboration

G6 HOSPITALITY, PARENT company of Motel 6 and Studio 6, aims to hold more than 15 franchisee meetings nationwide as part of its franchisee engagement initiative. The company began the initiative earlier this year and plans to hold one meeting in each region before year-end.

The company engages owners to strengthen relationships and gather insights for growth, G6 said in a statement.

"Direct engagement with our franchise owners is absolutely essential to our success as we continue to expand across the country," said Sonal Sinha, G6’s CEO. "These meetings allow us to connect and understand our owners' ideas and thoughts firsthand, which is invaluable as we shape the future of our brands together. We're committed to listening, learning, and implementing insights that will strengthen our partnership and drive mutual success."

G6 leadership has held meetings in Portland, Oregon; San Antonio; Dallas; Sacramento, California; Los Angeles; Albuquerque, New Mexico; Phoenix; Reno, Nevada; Baltimore; Atlanta; and Tampa, Florida, the statement said.

G6 plans to meet with all franchisee partners by the end of 2025.

The meetings allow franchisees to share experiences, challenges, and suggestions directly with G6 Hospitality leadership, G6 said. This approach helps ensure strategic decisions consider input from those managing guest operations.

This initiative follows G6’s announcement of a $10 million marketing investment to increase customer adoption and brand engagement. The Carrollton, Texas-based company is expanding its website and My6 app capabilities, aiming to quadruple app installations before summer.

Travel tech company OYO, led by CEO Ritesh Agarwal, which acquired G6 from Blackstone Real Estate, plans to add more than 150 hotels in 2025 under the Motel 6 and Studio 6 brands. The expansion will increase the brands' presence in Texas, California, Georgia and Arizona while maintaining their core identity.

Agarwal recently said he demonstrates humility in leadership by cleaning hotel washrooms and encourages entrepreneurs to focus on impact over recognition, setting aside pride and fear.

G6 Hospitality operates about 1,500 economy lodging locations under the Motel 6 and Studio 6 brands in the U.S. and Canada. The company was also recognized as a 2024 Leader in Diversity by the Dallas Business Journal.

G6 Hospitality recently signed with Los Angeles-based S.R.E Enterprises LLC to develop a 295-room Motel 6 near the Las Vegas Strip, expected to open in May.