AAHOA’s 12 POINTS of Fair Franchising are meant to serve as a template for hotel franchisers to use in how they relate to association members. One of those franchisers, G6 Hospitality, recently responded and let AAHOA leadership know how they’re applying the points.
G6, parent company of Motel 6 and Studio 6 economy brands, provided an analysis of all the 12 points in which the company provides additional commentary and clarification around the brand’s practices related to its franchisees, according to AAHOA. The association released the 12 Points in April as part of educational offerings.
“We value our relationship with AAHOA and are committed to open communication and collaboration to support both our owners and our industry,” said Rob Palleschi, CEO of G6 Hospitality.
In one example, regarding Point 7 on maintaining and building relationships, G6 says it works closely with trade associations that represent owners’ interests, such as AAHOA, to understand franchisee issues and cultivate its relationships with all owners.
“G6 engages with its franchisees individually and through a representative owner’s council to ensure that franchisee voices are heard and considered,” the company said in a statement. “Many members of our Owners Advisory Council are members of AAHOA. Further, G6 continually looks to update and improve its business model and seeks input and engagement from our franchise network.”
G6 Hospitality has been a long-time partner and supporter of AAHOA, said Neal Patel, AAHOA’s chairman.
“Their willingness to engage with AAHOA regarding where they stand in relation to AAHOA’s 12 Points of Fair Franchising demonstrates G6 Hospitality’s commitment to transparency, collaboration, communication, and mutual respect,” he said. “AAHOA commends and celebrates G6 Hospitality’s willingness to communicate openly, which will ultimately help build a better hospitality franchise system and contribute to a better mutual understanding regarding its franchisor-franchisee relationships and agreements.”
AAHOA has been in touch with leaders at several companies to promote the 12 Points and gather input.
“I’m grateful for G6 Hospitality’s willingness to participate and strive for excellence regarding their fair franchising practices and to evaluate critical areas of the franchisor-franchisee relationship,” said Laura Lee Blake, AAHOA president and CEO. “While we recognize and understand the complicated nature of franchise agreements, G6 Hospitality’s transparency and ongoing efforts to keep lines of communication open further underscore the importance of the effectiveness of open, two-way communication,” Blake said. “Their willingness to look inward and assess where they stand in relation to AAHOA’s 12 Points is something that should be applauded.”
Patel said G6’s analysis shows the company’s commitment to AAHOA members.
“Most importantly, it addresses many components of the 12 Points in an educational manner that will prove to be beneficial for AAHOA Members and other current and future franchisees,” Patel said.
