First Hospitality's First Analytics aids data-driven decisions

FIRST HOSPITALITY, A Chicago hotel management and development company, recently launched First Analytics, a suite of analytics and reporting tools. The platform helps hospitality leaders make data-driven decisions that drive revenue growth, optimize financial performance, improve guest satisfaction and increase employee engagement, First Hospitality said in a statement.

“First Analytics has been at the core of our company’s foundation. In this next phase, we are providing owners with real-time analytics through a customized dashboard for on-demand access to achieve their objectives,” said David Duncan, First Hospitality’s president and CEO. “We have created a solution that strengthens alignment, enables data-driven decisions, and helps us outperform competitors.”

First Analytics, customized for each hotel and tailored to the needs of First Hospitality’s owners, is updated daily, providing partners with real-time access to insights and benchmarks. Delivered through Microsoft Power BI, the tool offers transparency in property ownership and includes features such as:

• Daily tracking of leading performance indicators.
• Market share and channel contribution analytics.
• Tracking of guest experience across hotels and restaurants.
• General manager scorecard aligned with quarterly incentives.
• Sales leader performance metrics related to booking goals and ROI.

“During his leadership at First Hospitality, Mike has demonstrated a strong understanding of data and analytics,” Duncan said. “We are confident that in this new role, Mike will continue to excel, push boundaries in leveraging real-time data, foster innovation, and ensure that our decisions are based on reliable data points.”

In September, SiteMinder, led by CEO Sankar Narayan, and IDeaS launched the "Dynamic Revenue Plus" revenue management system, providing hotels with live market intelligence to optimize inventory, pricing, and distribution strategies.