DIRECTV HOSPITLITY AND the American Hotel & Lodging Association recently signed a multiyear agreement establishing DirecTV as the association’s Gold Partner. The partnership combines DirecTV’s resources with AHLA’s network to support initiatives and advocacy efforts addressing issues in the hospitality industry, DirecTV and AHLA said in a joint statement.
“Our collaboration with both AHLA and the AHLA Foundation underscores our commitment to driving positive change and fostering growth and development within the hospitality sector,” said Doug Eichler, DirecTV Hospitality’s senior vice president. “Working with AHLA presents an exciting opportunity for DirecTV Hospitality as we further contribute to the advancement of the hospitality industry.”
The agreement includes support for the AHLA Foundation’s initiatives, including ForWard, which promotes women in the industry through mentoring, networking and leadership development programs, the statement said. DirecTV will also continue its support for the Night of a Thousand Stars gala, which brings industry leaders together to fund AHLA Foundation programs serving hotel employees nationwide.
“The steadfast support leading companies like DirecTV Hospitality provide AHLA and AHLA Foundation enables us to help build careers, improve lives and strengthen the lodging industry,” said Kevin Carey, AHLA’s interim president and CEO. “With this relationship, we’re excited to combine our strengths and deliver unparalleled value for DirecTV Hospitality and AHLA’s members.”
Meanwhile, AHLA appointed Rosanna Maietta, former president and CEO of the AHLA Foundation and executive vice president of communications and public relations, as its new president and CEO, effective Nov. 14.
DirecTV recently agreed to acquire Dish Network for $1 and assume $9.75 billion in debt, with the deal—including the purchase of Dish TV and Sling TV from EchoStar—subject to regulatory approval.
