How has Country Inn & Suites performed under Choice Hotels?
CHOICE HOTELS INTERNATIONAL reported improved performance for Country Inn & Suites by Radisson following its integration with Radisson Hotels Americas. The brand saw a 19-point RevPAR Index increase, a 20 percent rise in direct online contribution and year-over-year revenue growth from group and business travelers.
Radisson Americas brands have seen increased digital traffic and higher booking conversions, driving new hotel commitments, including 38 Country Inn & Suites additions in two years, Choice said in a statement.
“Country Inn & Suites by Radisson has performed well above the goals we set out for the brand when it joined the Choice family of brands two years ago,” said Judd Wadholm, Choice Hotels’ senior vice president and general manager for upper-midscale, midscale, and economy brands. “We are committed to a long-term strategy to give this brand an even stronger edge in the competitive upper-midscale segment and to unlock additional channels for our owners to help grow their revenue.”
Choice said owners have benefited from ChoiceHotels.com and its mobile app, which saw year-over-year booking conversion growth after a website and app relaunch. It also said hotels using ChoiceROCS had a 2 percent higher year-over-year RevPAR Index than those not in the program.
Chandresh Patel, owner of Country Inn & Suites by Radisson in Gurnee, Illinois, credits Choice's support, especially ChoiceROCS, for boosting revenue and influencing his decision to buy a second Country Inn & Suites in Wisconsin.
"The results we've achieved with ChoiceROCS have exceeded expectations," said Patel. "The system dynamically adjusted our pricing and promotions throughout the year, ensuring we didn’t leave revenue opportunities on the table, even during slower seasons."
The company’s 2023 guestroom redesign, with updated finishes, color accents and functional furnishings, led 84 percent of guests to say they would likely stay at a Country Inn & Suites, the statement said.
“We’ve been thrilled to see guests respond so enthusiastically to the initial design refresh, which marked just the first step in reimagining the brand for today’s travelers,” said Deborah Gürün, Country Inn & Suites by Radisson’s director of brand management and strategy. “Looking ahead, we’re focused on innovating in key areas where we see the greatest opportunities to delight guests and help drive greater returns for owners.”
Choice extended its Choice Privileges sponsorship of Trackhouse Racing for a second year, giving members access to the 2025 NASCAR Cup Series. In January, it launched the 2025 "Check Into More" campaign with Keegan-Michael Key to promote guest experiences and brand loyalty across 22 brands.
