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CoStar: Thanksgiving shift slows YOY hotel performance

Tampa and Oahu saw the biggest performance gains among the top 25 markets

CoStar: Thanksgiving shift slows YOY hotel performance

THE SHIFT IN the Thanksgiving calendar led to lower year-over-year performance for the U.S. hotel industry in the fourth week of November, according to CoStar. Occupancy, RevPAR and ADR all declined compared to the prior week.

Tampa and Oahu saw the strongest performance improvements among the top 25 markets.


Occupancy dropped to 50 percent for the week ending Nov. 30, down from 59.7 percent the previous week and 7.7 percent lower year-over-year. ADR fell to $141.09, down from $150.49 the prior week and 3 percent lower than the same week last year. RevPAR decreased to $70.59 from $89.80, reflecting a 10.5 percent drop compared to the same period in 2023.

Among the top 25 markets, Tampa had the highest year-over-year occupancy increase, rising 13.2 percent to 69 percent, while RevPAR grew 22.6 percent to $106.16. Oahu reported the largest ADR increase, climbing 12.8 percent to $286.39.

Overall, 19 of the top 25 markets reported a decline in RevPAR, with Las Vegas experiencing the steepest drop, falling 56 percent to $86.03.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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