Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
PUBLIC EVENTS, BOTH virtual and in-person, are expected to begin ramping up as the COVID-19 pandemic approaches its end and the Castell Project is ready to provide speakers on the status of women in the hospitality industry. The non-profit organization for promoting women in the industry has released its annual Women Speakers in Hospitality List.
For three years, the Castell Project’s WSH List provides a database of primarily women hoteliers and hospitality executives who are willing to speak at events. The list can be tailored to each event organizer on request according to the speakers’ field, level, gender and/or race.
“With vaccinations becoming widely available, conference organizers already are committing to speakers and panelists for upcoming seasons, creating an ideal opportunity to inject more gender diversity into their line-ups,” said Peggy Berg, Castell Project chair. “Women held one in eight speaking spots at investment conferences in 2019 – which is neither enough for qualified women to build the public reputations needed to advance in leadership, nor is it enough to attract the female talent the industry wants. With the ‘reset’ caused by the pandemic, Castell Project looks to reverse this reality by providing conferences with the women leaders available within our industry.”
Because the pandemic led to so many events to be cancelled, the project did not release a WSH List. The last list was released in 2019.
The Castell Project said speaking engagements improve the speakers’ recognition and opportunities in the industry. The WSH list is updated annually from lists of executives in the industry. Women who wish to be added to the list may submit their name, contact information and speaking experience and background to pberg@castellproject.org.
The project also provides a mentoring and networking program for women executives at a point in their careers where they are in a position to move up. Also, it is planning to upscale its Castell@College program, which invites female executives share their professional experiences with students, originally involved live events at schools.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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