Vickie Callahan is now president of Peachtree Group’s management division, after serving as senior vice president for revenue generation. In her new role, she will oversee the company’s 88 hotels across 27 brands, totaling 11,173 rooms in 23 states and Washington, DC, Peachtree said in a statement.
“Since joining us in 2020 as senior vice president, revenue generation, Vickie has been an invaluable member of our team,” said Greg Friedman, Peachtree Group’s managing principal and CEO. “Vickie has successfully guided us through the pandemic’s challenges with her strategic insights and ability to optimize our hotel revenues. Vickie’s leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders.”
Peachtree is led by Friedman, Jatin Desai as managing principal and CFO, and Mitul Patel as principal.
Callahan, a 25-year hospitality veteran, previously served as vice president of revenue management at Atrium Hospitality and JQH Hotels, where she developed a multi-branded revenue management platform, the statement said. Before that, she held executive roles in sales, marketing, and revenue management at Starwood Hotels and Resorts, managing properties from all-suite hotels to five-diamond resorts.
Callahan also serves on the Marriott Revenue Management Franchise Advisory Board and participates in committees focused on hotel sales and revenue management.
“I am excited to lead the thousands of dedicated hospitality team members across Peachtree’s coast-to-coast hotel operations and deeply appreciate the confidence placed in me,” said Callahan. “I am committed to driving growth and maintaining operational excellence to contribute to the organization’s overall success.”
In July, Peachtree Group won multiple awards at the Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando. The company also closed its first commercial property assessed clean energy financing in Tennessee with a $10.7 million loan for a 75,000-square-foot office development in Nashville.
