BWH HOTEL GROUP is working with sustainability certification organization Green Key Global to enhance its sustainability initiatives and implement a standardized program across the U.S. and Canada. The program aims to enhance the company’s environmental performance, reduce carbon footprint and improve guest comfort and satisfaction, according to a joint statement by the companies.
As part of the partnership, BWH Hotels in the U.S. and Canada gain access to Green Key Global’s sustainability certification program, the joint statement said. That includes a list of green certified vendors, an “Eco-Rating” program and guidance on hosting sustainable meetings, according to the Green Key website.
“We are delighted to partner with Green Key Global to enhance sustainability standards across our properties,” said Michael Morton, vice president of brand management at BWH Hotels. “As a trusted organization, Green Key Global aligns with our commitment to sustainability, and this partnership will reinforce our dedication to providing guests with an environmentally responsible hotel experience.”
More details on Green Key’s programs:
- Green Key provides a directory of green certified vendors.
- The Green Key Eco-Rating Program, recognized by the Global Sustainable Tourism Council, is a graduated rating system that includes guidance on reductions in utility consumption, waste, emissions and operating costs. Additional recommendations include employee training, staff and customer engagement, supply chain management and community involvement.
- The Green Key Meetings Program is an assessment tool for lodging and event facilities that host meetings of any size. It is consistent with ASTM/APEX green meeting standards, which focus on sustainability and environmental performance at the facility level, and was developed in collaboration with Meeting Professionals International.
“BWH Hotels have showcased a commitment to sustainability efforts both as a brand and across their hotel portfolio,” said Rebecca Bartlett Jones, director of Green Key Global. “Collaborating with Green Key Global will bolster their initiatives and offer credible recognition for their sustainability practices.”
In September, Larry Cuculic, president and CEO of Best Western Hotels & Resorts, inaugurated the company’s 2023 Annual Convention in Honolulu, Hawaii, highlighting the “Big Wave” of successful practices over the past year. The company’s prudent budgeting for an anticipated recession led to continued growth domestically and internationally, with India a key focus, according to the company.
