Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
ON TUESDAY, PRESIDENT Joe Biden signed the Paycheck Protection Program extension, a piece of legislation that will add two months to current round of the Small Business Administration’s COVID-19 related loan program. Several hospitality and travel industry associations have been pressing for the extension.
The extension moves the deadline for applying for PPP loans from March 31 to May 31 and gives the SBA another 30 days after that to process the applications. The bill was passed with strong bipartisan support, said Isabella Casillas Guzman, SBA administrator.
“More than 8.2 million PPP loans have provided struggling small businesses with the relief they need to keep workers employed and make ends meets during this pandemic,” Guzman said. “The SBA remains dedicated to reaching the heart and soul of the nation’s urban, rural, and low-income communities, the smallest businesses, and removing barriers to access this vital relief.”
“The travel and tourism sector accounts for a staggering 65 percent of all U.S. jobs lost to the pandemic in 2020, and it is very unclear when travel demand will be able to fully rebound on its own. While the outlook has improved for domestic leisure travel, businesses can’t overcome the huge losses they have suffered without the return of business travel and professional meetings and events, as well as international travel, which will significantly lag the rest of the market,” Dow said. “Travel employers still desperately need access to the PPP and this progress will save American jobs.”
“The changes ushered in by the Biden administration last month will make it easier for hoteliers to apply for and use these loans as the nation works towards economic recovery. Today’s extension will allow small businesses more time to take advantage of this vital economic lifeline,” said Cecil Staton, AAHOA president and CEO. “The hotel industry is not expected to fully recover until 2024, for the recovery relies on people traveling once again. The admirable goals and timetables for vaccine distribution set forth by the Biden administration are encouraging. Extending PPP for small businesses is yet another bright spot as the nation’s entrepreneurs look towards recovery.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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