BWH HOTEL GROUP has announced the recipients of the first ever David and Louise Kong Legacy Scholarship. The scholarship grants financial assistance to individuals associated with Best Western Hotels & Resorts.
The four winners are Alexis Heichman of Eagle, Ashley Hernandez, of Patterson, and Phoenix residents Katerina Rose Levendi and Kayla McMahon, the group said in a statement. They will receive $12,000 as part of funding.
Heichman will begin her journalism studies at Arizona State University this fall. She wants to be a travel, cultural or sports correspondent. Hernandez will continue her bachelor’s degree studies in hotel and hospitality management. She is currently the general manager of the Best Western Plus Villa Del Lago Inn.
Levendi now studies business at Paradise Valley Community College and wants to become a human resources manager. McMahon will start studying business administration and management at Arizona State University this fall. Her career interests is in family law and
business.
The scholarship is given to member hoteliers or their children, hotel staff or their children, and corporate associates or their children, the statement added.
“BWH Hotel Group as an organization has always valued the importance of education and personal development,” said Larry Cuculic, BWH Hotel Group president and CEO. “This year’s recipients are truly deserving of the scholarships, and we are proud to support our hoteliers, associates and their families in taking steps to achieve their academic, professional and personal goals.”
The scholarship application window opens in January every year and up to ten individual scholarships will be awarded yearly. The Arizona Community Foundation (ACF), which manages Best Western for a Better World, serves as the third-party administrator for the fund.
Last month, David Kong, former CEO of Best Western Hotel Group, launched DEI Advisors, a non-profit organization dedicated to helping women and other minority groups to achieve their career aspirations.
BWH Hotel Group has around 4,500 hotels in over 100 countries and territories globally.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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