Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
AURO UNIVERSITY IN Surat, India, has partnered with Marriott International to provide training, internship and employment opportunities on ‘first preference’ basis for the students of the School of Hospitality Management of Auro University. Under the agreement, the university will prepare students for better placement with companies such as Marriott.
Dharmendra D.J. Rama, president and CEO of AURO Hotels in Greenville, South Carolina, is vice chancellor of AURO University and his uncle Hasmukh H.P. Rama is its founder, president and chancellor.
“This agreement with Marriott (India) and AURO University represents culmination of true partnership between two organizations with purpose of providing a learning platform for a real-life experience through education and internship,” said H.P. Rama. “Our students will be ready before they graduate for a rewarding career in the hospitality industry.”
Marriott’s international division includes more than 2,300 hotels in 130 countries and territories.
“Marriott International prides itself on its depth and diversity of talent, believes in the importance of training and value of upskilling and is honored to help the next generation of hospitality leaders hone their skills and achieve their full potential,” said Craig Smith, group president and managing director for Marriott. “This collaborative initiative is a step forward in strategically building the industry’s talent pool by empowering deserving young people with the range of skills and experience needed to realize bright careers and take hospitality to new heights.”
DJ Rama said the company’s relationship with Marriott began in 1996.
“We both share the same family values. Today is a symbolic day for us to instill these values to our next generation business leaders through AURO University,” he said.
During the signing ceremony for the agreement, Prof. Rajan Welukar presented information about various programs and initiatives offered by the university’s School of Hospitality Management.
“With the world going through difficult times, it is imperative to expand the pool of local talent and we are confident that by working with Marriott as our industry partners, we will be able to achieve the goals of our academic delivery,” he said.
Auro Hotels was founded in 2017 when JHM Hotels of Greenville, South Carolina, split into four companies. The other three are Sima Hotels LLC of Orlando, Florida; Sarona Holdings of Orlando; and Siddhi Hotel Group of Greenville.
16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
40 percent cite knowledge gaps as a barrier to adopting booking technology.
Next-gen Little Hotelier adds tools once limited to larger properties.
ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.
The study found that 40 percent of small operators cite a lack of knowledge as the main barrier to adopting technology that could attract more guests, while 29 percent maintain static room rates, changing them rarely or only once a year.
“Our conversations with accommodation providers show that managing daily operations such as check-ins and housekeeping remains essential, but it shouldn’t come at the expense of growing bookings,” said Leah Rankin, SiteMinder’s chief product officer. “Running a successful accommodation business today means giving hoteliers tools to work smarter, not harder.”
Meanwhile, SiteMinder launched the next generation of its Little Hotelier PMS, adding distribution and revenue tools previously limited to larger properties.
Small accommodation providers gain access to SiteMinder’s revenue solutions, Dynamic Revenue Plus and Channels Plus as part of the upgrade, the company said. Dynamic Revenue Plus is mobile-first and lets hotels act on live market data, including local events and competitor activity, optimizing bookings in real time. Channels Plus expands reach by connecting properties to multiple booking channels in a single setup.
Rankin said that as competition rises, small hoteliers have a prime opportunity to make their pricing and marketing more dynamic.
“By making Dynamic Revenue Plus and Channels Plus available through Little Hotelier, accommodation providers—from family-run B&Bs to independent hotels—can adjust rates as demand arises, maximize occupancy with more booking channels, and simplify operations within a property management system designed for their size.”
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City councilman criticized for anti-Indian comments