Skip to content

Search

Latest Stories

Associations welcome passage of federal omnibus spending bill

The bill would create a new assistant secretary position in DOC to coordinate national tourism promotion

Associations welcome passage of federal omnibus spending bill

THE RECENTLY PASSED federal $1.7 trillion omnibus spending bill contains important gains for the travel and hospitality industries, according to several advocacy groups. That includes the Omnibus Travel and Tourism Act and the creation of a position in the Department of Commerce to coordinate travel and tourism industry strategy.

AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association all welcomed the passage of the spending bill that was signed into law by President Biden on Dec. 29. All cited the OTTA legislation created by U.S. Sens. Jacky Rosen, Democrat of Nevada, and Republic Roger Wicker of Mississippi through the Senate Committee on Commerce, Science, and Transportation.


What is the OTTA?

The elements of the OTTA include the Visit America Act, which authorizes the creation of the new position in the DOC. The new assistant secretary would coordinate a strategy across multiple federal agencies to increase travel and tourism nationwide through annual goals and recommendations.

“This means the industry will finally have a seat at the policy table after decades of advocating for this to occur,” said Laura Lee Blake, AAHOA president and CEO, in LinkedIn.com post.

The spending bill is “a tremendous win for travelers, the travel industry and America’s economy,” said Geoff Freeman, USTA president and CEO, in a statement.

“The idea to create a presidentially appointed, U.S. Senate-confirmed position to lead federal travel policy has been around for decades. Thanks to a bipartisan and bicameral group of congressional leaders, the United States will now join all G20 countries with a senior federal official focused on travel,” Freeman said.  “The assistant secretary will play an important role as we partner with government to lower visitor visa wait times, modernize security screening and leverage new technologies to make travel more seamless and secure.”

Other elements include the Protecting Tourism in the U.S. Act and the Ensuring Health Safety in the Skies Act which address the effects of COVID-19 on travel and tourism; and the One-Stop Pilot Program Act of 2021 that establishes a pilot program to study improvement of baggage screening.

“Over the past two years, tourism has been hit hard in Nevada and across the country because of COVID-19,” Rosen said last year when OTTA passed out of committee. “This bipartisan package will take important steps to enhance air travel health and safety, enact a comprehensive study on the pandemic’s impact on the industry, and better coordinate our national travel and tourism strategy across federal agencies. I will continue working across the aisle to ensure the full Senate passes this legislation quickly to support our businesses and bring back good-paying jobs.”

OTTA, or “TourBus,” was a focus of AHLA’s lobbying efforts, said Chip Rogers, AHLA President and CEO, in a statement. There were other important parts of the spending  bill as well, Rogers said.

“To help hoteliers continue to deal with labor shortages, the bill maintains the Department of Homeland Security’s authority to double the yearly allocation of H-2B visas,” he said. “AHLA will continue to impress upon lawmakers the critical importance of significantly increasing the cap on these visas to help hotels meet staffing needs.”

More for you

Olympic Wage ordinance 2028
Photo credit: Unite Here Local 11

Petition fails to stop L.A. hotels wage increase

Summary:

  • Failed petition clears way for Los Angeles “Olympic Wage” to reach $30 by 2028.
  • L.A. Alliance referendum fell 9,000 signatures short.
  • AAHOA calls ruling a setback for hotel owners.

A PETITION FOR a referendum on Los Angeles’s proposed “Olympic Wage” ordinance, requiring a $30 minimum wage for hospitality workers by the 2028 Olympic Games, lacked sufficient signatures, according to the Los Angeles County Registrar. The ordinance will take effect, raising hotel worker wages from the current $22.50 to $25 next year, $27.50 in 2027 and $30 in 2028.

Keep ReadingShow less
AHLA Foundation expands hospitality education

AHLA Foundation expands hospitality education

Summary:

  • AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
  • The collaborations align academic programs with industry workforce needs.
  • It will provide data, faculty development, and student engagement opportunities.

THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.

Keep ReadingShow less
U.S. holiday travel 2025 trends

Report: U.S. consumers’ holiday travel intent dips

Summary:

  • U.S. holiday travel is down to 44 percent, led by Millennials and Gen Z.
  • Younger consumers are cost-conscious while older generations show steadier travel intent.
  • 76 percent of Millennials are likely to use AI for travel recommendations.

NEARLY 44 PERCENT of U.S. consumers plan to travel during the 2025 holiday season, down from 46 percent last year, according to PwC. Millennials and Gen Z lead travel intent at 55 percent each, while Gen X sits at 39 percent and Baby Boomers at 26 percent.

Keep ReadingShow less
Report: Global RevPAR to rise 3–5 percent in 2025

Report: Global RevPAR to rise 3–5 percent in 2025

Summary:

  • Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
  • Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
  • London, New York and Tokyo are expected to lead investor interest in 2025.

GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.

Keep ReadingShow less
Hotel data challenges report highlighting AI and automation opportunities in hospitality

Survey: Data gaps hinder hotel growth

Summary:

  • Fragmented systems, poor integration limit hotels’ data access, according to a survey.
  • Most hotel professionals use data daily but struggle to access it for revenue and operations.
  • AI and automation could provide dynamic pricing, personalization and efficiency.

FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.

Keep ReadingShow less