Skip to content
Search

Latest Stories

APH campaign against proposed L.A. hotels homeless housing mandate

The committee aims to educate L.A. voters on the impacts of the ballot initiative

APH campaign against proposed L.A. hotels homeless housing mandate

A NEW COMMITTEE named Angelenos Protecting Hospitality has been formed to rally people against the proposed policy requiring all Los Angeles hotels to accommodate the homeless alongside regular paying guests. In close coordination with Los Angeles voters and stakeholders, APH will launch a substantial paid advertising campaign to inform LA voters about the potential risks of this measure, the APH said in a statement.

Los Angeles residents are set to vote in March 2024 on whether to implement this as part of a measure proposed by Unite Here, a labor union representing hotel workers in the Los Angeles area. If passed, this policy would make Los Angeles the first city in America to house both the homeless and paying guests together.


APH will collaborate with community organizations to inform Los Angeles voters about the detrimental impacts of Unite Here's ballot initiative, the statement added.

“L.A.’s homeless population needs long-term solutions and specialized care that only social and health care workers can provide," said APH President and AHLA President and CEO Chip Rogers. "It’s dangerous to force untrained hotel employees and guests to shoulder these responsibilities. APH will lead the effort to defeat this terrible ballot initiative so we can protect hotel employees and guests, preserve L.A.’s vital tourism industry, and keep policymakers focused on finding serious solutions to L.A.’s homelessness problem.”

APH is launching a six-figure paid advertising campaign to inform L.A. voters about the perilous implications of this measure. Placing homeless individuals in hotels alongside paying guests is merely a costly, taxpayer-funded quick fix, APH said.

This approach jeopardizes tourism, endangers hotel workers and guests, and falls short in providing the specialized care that homeless individuals require, the committee said.

A Public Opinion Strategies poll commissioned by AHLA earlier this year found that large majorities of LA residents say housing homeless people in hotels next to paying guests would burden hotel staff (81 percent), impact the city’s tourism industry (70 percent), and create an unsafe workspace for hotel staff (69 percent).

Beside the AHLA, other opponents of the homeless in hotels ballot initiative include the California Hotel & Lodging Association, the Hotel Association of Los Angeles, the Los Angeles County Business Federation, the Greater Los Angeles Area Chamber of Commerce, the Northeast Los Angeles Hotel Owners Association, the LAX Coastal Chamber of Commerce, and other stakeholders.

L.A. has experienced multiple attempts to address the homelessness crisis, and this ballot measure is not a practical solution. Utilizing taxpayer dollars to house homeless individuals alongside paying guests in hotels for one night does not effectively tackle the homelessness issue facing L.A.. It only puts LA hotel employees at risk, negatively impacts tourism in the city, and ultimately undermines L.A.'s hotel industry.

According to the City of Los Angeles Initiative, Referendum & Recall Petition Handbook, Unite Here has the option to withdraw the ballot initiative as long as it is done 88 days prior to the election, which would be on Dec. 8.

Earlier this month, a poll commissioned by AHLA found that the proposed policy would discourage a majority of Americans from booking rooms in Los Angeles. More than 71 percent of Americans said they would be deterred from visiting Los Angeles for leisure or vacation if hotels were required to implement this policy, the poll said.

Many individuals raised concerns about the services and amenities hotels will provide once the policy is imposed. Seventy-five percent of the respondents said that the policy overlooks the root causes of homelessness, and 74 percent worry about inadequate focus on long-term housing solutions for homeless individuals.

More for you

Breaking Barriers: Women of Color Power List 2025 Revealed

Breaking Barriers: Women of Color Power List 2025 Revealed

Women of Color Power List 2025 Debuts at AAHOACON 2025

ASIAN MEDIA GROUP USA, publisher of Asian Hospitality magazine, launched the first-ever “Women of Color Power List 2025” at the 2025 AAHOA Convention & Trade Show in New Orleans, honoring 51 women reshaping the U.S. hospitality industry. The publication is the first to spotlight the achievements of women of color, recognizing their resilience, innovation, and leadership.

Asian Media Group Managing Editor Kalpesh Solanki, Executive Editor Shailesh Solanki, and Chief Operating Officer Aditya Solanki announced the list during the conference.

Keep ReadingShow less
AAHOALending.com લોન્ચ 2025

AAHOA, બ્રિજ AAHOALending.com લોન્ચ કરે છે

AAHOA અને બ્રિજે AAHOALending.com ને AAHOACON 2025 માં રજૂ કર્યું

AAHOA અને બ્રિજે AAHOALending.com લોન્ચ કર્યું, જે હોસ્પિટાલિટી પર કેન્દ્રિત ડિજિટલ ધિરાણ પ્લેટફોર્મ છે. તે AAHOA સભ્યોને 150 થી વધુ ધિરાણકર્તાઓની ઍક્સેસ પ્રદાન કરે છે, જેમાં વધુને વધુ લોકોને નિયમિતપણે ઉમેરવાની યોજના છે, આ પ્લેટફોર્મ વપરાશકર્તાઓને ધિરાણ વિકલ્પોની તુલના કરવાની, શ્રેષ્ઠ દરો અને સુરક્ષિત ભંડોળ શોધવાની મંજૂરી આપે છે.

કોફાઉન્ડર અને CEO રોહિત માથુરની આગેવાની હેઠળના બ્રિજને ક્લબ બ્લુ ઇન્ડસ્ટ્રી પાર્ટનર તરીકે નિયુક્ત કરવામાં આવ્યા છે, જે AAHOAના પ્રોગ્રામમાં સર્વોચ્ચ સ્તર છે, તેના 300 ભાગીદારોમાંથી માત્ર 12 જ લાયકાત ધરાવે છે, એમ બંનેએ સંયુક્ત નિવેદનમાં જણાવ્યું હતું.

Keep ReadingShow less
2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

HAMA 2025 સર્વે: 49% મેનેજર્સ મંદીની આશંકા ધરાવે છે

હોસ્પિટાલિટી એસેટ મેનેજર્સ એસોસિએશનના સ્પ્રિંગ 2025 ઇન્ડસ્ટ્રી આઉટલુક સર્વેક્ષણમાં અંદાજે 49 ટકા ઉત્તરદાતાઓ 2025 માં અમેરિકામાં મંદીની અપેક્ષા રાખે છે, જે 2024ના પાનખર સર્વેક્ષણમાં 19 ટકાથી વધુ છે. ટોચની ત્રણ ચિંતાઓ માંગ, ટેરિફ અને DOGE કટ અને વેતનમાં વધારો વચ્ચેનો જોડાણ છે.

HAMA સર્વેક્ષણમાં જાણવા મળ્યું છે કે લગભગ 55 ટકા ઉત્તરદાતાઓએ તેમની વર્તમાન વ્યૂહરચનાના ભાગ રૂપે બ્રાન્ડ અથવા મેનેજમેન્ટ ફેરફારો કર્યા છે અથવા કરવાની યોજના બનાવી છે.

Keep ReadingShow less
AAHOA Bridge AAHOALending 2025

AAHOA, Bridge launch AAHOALending.com

AAHOA and Bridge Unveil AAHOALending.com at AAHOACON 2025

AAHOA AND BRIDGE launched AAHOALending.com, a digital lending platform focused on hospitality. It offers AAHOA members access to more than 150 lenders, with plans to add more regularly, while allowing users to compare financing options, find the best rates and secure funding.

Bridge, led by Cofounder and CEO Rohit Mathur, has been named a Club Blue Industry Partner, the highest level in AAHOA’s program, with only 12 of its 300 partners qualifying, the duo said in a joint statement.

Keep ReadingShow less
HWIC WHLA partnership 2025

HWIC joins WHLA to support industry women

HWIC Becomes WHLA’s 34th Member in 2025

THE HOSPITALITY WOMEN’S Innovation Council recently joined as the 34th member of the Women in Hospitality Leadership Alliance to support women and underserved communities across the industry. The council will encourage women to take part in the messaging, programs and initiatives shared by all WHLA groups.

WHLA was founded in 2021 as a consortium of organizations working to advance women in hospitality.

Keep ReadingShow less