THE AMERICAN HOTEL & Lodging Association formed 33 active partnerships across various industries in 2024, reflecting members’ focus on future business competitiveness. New partners include gold partner DIRECTV HOSPITALITY and silver partners The Coca-Cola Company, Cvent, Jacaruso Enterprises, and LG Electronics USA.
The association also welcomed new associate partners, including Commercial Green Solutions, Foster Garvey, USA Digital, USI and W.K. Kellogg, AHLA said in a statement.
“This group of partners will offer valuable insights, products, services, and support to AHLA members,” said Kevin Carey, AHLA’s chief operating officer and senior executive vice president. “We welcome them to the AHLA team and look forward to collaborating to expand economic opportunities for hoteliers and the broader hospitality industry in 2025 and beyond.”
Carey has been appointed to the Small Business Administration’s Small Business Lending Advisory Council. In this role, he will work with the SBA administrator to improve capital access for small businesses, including those in underserved communities.
AHLA members include hoteliers, state and local lodging associations, hospitality associations, industry service providers and suppliers, universities, and hospitality students.
AHLA’s newest partners include:
DIRECTV HOSPITALITY: A entertainment solution for hotels, offering customizable, scalable options for any property size. DIRECTV HOSPITALITY offers a suite of free-to-guest entertainment and will support AHLA events, including The Hospitality Show, ForWard and the Night of a Thousand Stars gala.
Coca-Cola Company: Coca-Cola offers a portfolio ranging from soft drinks to alcohol-ready beverages.
Cvent: Cvent offers technology for event planners, marketers, hoteliers, and travel professionals. The firm will sponsor event technology for several AHLA events, including registration, attendee hubs and onsite services.
Jacaruso Enterprises: The company offers remote hotel sales services and training, focusing on sales outsourcing solutions to help small- to medium-sized hotels increase occupancy and revenue.
LG Electronics USA: LG offers smart TVs, digital signage solutions and video wall displays for hotel spaces. The LG Pro:Centric Smart platform supports content streaming and interface customization.
The partnerships provide companies opportunities to engage directly with AHLA members, the statement said. The new partners join more than 30,000 members, including 80 percent of franchised hotels and the 16 largest U.S. hotel companies.
AHLA recently urged Congress to pass bills that promote transparency, prevent trafficking, support workforce growth, and reduce red tape before the 118th session ends on Jan. 3.
