Skip to content

Search

Latest Stories

AHLA endorses bipartisan bill to expand human trafficking awareness

This bill recognizes employers trained to spot and respond to human trafficking signs

AHLA endorses bipartisan bill to expand human trafficking awareness
AHLA Human Trafficking Bill

THE RECENTLY INTRODUCED “Human Trafficking Awareness Training Recognition Act” aims to expand the Department of Homeland Security’s “Blue Campaign” by establishing an annual certificate program for employers to train employees in human trafficking awareness. The American Hotel and Lodging Association announced its support for this legislation that would increase awareness through education.

“The Human Trafficking Awareness Training Recognition Act would complement our industry’s anti-trafficking efforts by providing important third-party validation for hotels’ training and prevention initiatives,” said Kevin Carey, AHLA’s interim president & CEO.


The legislation, sponsored by Congressmen David Valadao and Troy Carter, allows DHS to certify businesses that have trained their employees to combat human trafficking and display these annual certifications to the public, AHLA said in a statement. These optional certifications would be issued by the Blue Campaign at the DHS Center for Countering Human Trafficking, which aims to raise public awareness.

Acting decisively

Valadao, a Republican representative from California, highlighted his state's highest reported number of human trafficking cases nationwide, affecting communities in the Central Valley.

“Employees in the entertainment, hospitality and transportation industries often serve as the frontline in detecting human trafficking,” he said. “It's crucial they receive proper training to identify crime indicators and save lives. We must continue our collaborative efforts at local, state and federal levels to raise awareness and combat this alarming trend.”

Carter, representing Louisiana as a Democrat, noted that New Orleans' status as a tourism hub contributes to higher human trafficking rates.

“This bipartisan bill acknowledges employers trained to recognize and respond to human trafficking signs,” he said. “It leverages industries like entertainment, hospitality, and transportation, where staff frequently encounter potential trafficking scenarios. This initiative honors businesses actively combating these crimes and encourages others to join. We must act decisively to prevent the exploitation and trafficking of human lives.”

‘No Room for Trafficking’

AHLA, its members and the AHLA Foundation are committed to trafficking prevention, and hotels have been leaders in this area for many years, the association said. Since 2019, the “No Room for Trafficking” initiative has provided free trafficking-prevention training for hotel employees through a partnership with PACT.

AHLA said these trainings help hotel staff recognize and respond to signs of trafficking.

The training modules are paired with AHLA Foundation resources that explain how to display human trafficking indicator signage in hotels, establish company-wide policies, coordinate with law enforcement, and share success stories and best practices.

The association said that the three available training modules have been completed more than 1.6 million times to date, with thousands trained annually. These figures exclude additional anti-trafficking training efforts by AHLA members, which vary in duration and frequency.

“Through the AHLA Foundation’s No Room for Trafficking initiative, the hotel industry is united in the effort to prevent human trafficking and support survivors,” said AHLA Foundation President Anna Blue. “The collective impact of the industry can accelerate innovative human trafficking prevention efforts and upstream strategies to make a positive difference in the communities where we work and live.”

In 2022, the AHLA Foundation expanded efforts to support trafficking survivors with the industry’s first-ever No Room For Trafficking Survivor Fund, raising $3.7 million since its inception. The Foundation is matching contributions to the NRFT Survivor Fund, aiming to reach a total of $10 million, with a $5 million matching cap, as part of its ongoing commitment to combatting this issue.

The AHLA Foundation’s third annual “No Room for Trafficking Summit” will take place on July 30, aligning with the UN's World Day Against Trafficking in Persons. The summit will assess the initial impact of Survivor Fund grants on nearly 650 survivors. Last July, the foundation launched the ‘No Room for Trafficking’ Advisory Council, uniting industry leaders to combat trafficking, support survivors, provide resources, and oversee the NRFT Survivor Fund for community organizations.

More for you

International bookings drop at US mountain hotels; occupancy dips despite rate hikes, DestiMetrics reports

Report: Travel decline weighs on western resorts

Summary:

  • International tourism to U.S. western mountain destinations fell in May, lowering occupancy 0.7 percent, according to DestiMetrics.
  • Summer booking hesitancy persisted as bookings from Canada, Europe and Mexico declined.
  • DestiMetrics tracks data from about 28,000 lodging units across 17 mountain destinations in seven western states.

MOUNTAIN DESTINATIONS IN the western U.S. saw a drop in international tourism in May amid economic uncertainty, affecting resort occupancy, according to DestiMetrics. ADR rose 2 percent, while occupancy fell 0.7 percent year over year.

Keep ReadingShow less
WTH Conference Returns to Los Angeles July 17

WTH conference returns to L.A. on July 17

Summary:

  • The 2025 Women in Travel & Hospitality Conference returns to Los Angeles on July 17.
  • The event gathers women in travel, tourism, hospitality, investment, wellness, and lifestyle.
  • It also will mark the launch of the new Travel Industry Executive Women’s Network website.

THE 2025 WOMEN in Travel & Hospitality Conference, hosted by the Travel Industry Executive Women’s Network and supported by the Boutique Lifestyle Lodging Association, will return to Los Angeles, California, on July 17. The event brings together women from around the world working in travel, tourism, hospitality, investment, wellness and lifestyle.

Keep ReadingShow less
ExStay Washington DC

Third regional ExStay workshop set for D.C.

Summary:

  • ESLA and Kalibri will hold the third ExStay workshop on July 30 in Washington, D.C., following sessions in Atlanta and Dallas.
  • The event will feature experts from brands, operators, data firms and advisory groups.
  • Sessions will cover investment and include Q&As on developing, renovating, converting and operating extended stay assets.

THE EXTENDED STAY Lodging Association and Kalibri Labs will host the third quarterly ExStay workshop on July 30 in Washington, D.C., following earlier sessions in Atlanta and Dallas. The event will bring together extended stay lodging executives for networking.

Keep ReadingShow less
Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less