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AC Hotel opens in Greenville, SC

It is owned by Auro Hotels led by D.J. Rama

AC Hotel opens in Greenville, SC

The AC Hotel by Marriott Greenville Downtown is open in Greenville, South Carolina. It is owned by Auro Hotels led by Dharmendra D.J. Rama as president and CEO.

The 8-story, 196-room upscale hotel is in Camperdown Plaza near Falls Park, the Reedy River, the Peace Center Performing Arts center, Kroc Center Greenville, the Shoeless Joe Jackson Museum and Sirrine Stadium. It includes seven restaurants and bars, including the tapas bar Paloma, the rooftop Juniper and The Press Room speakeasy.


Also, the hotel features more than 100 works by 35 local artists and 29,000 square feet of meeting and event space.

“The opening of the AC Hotel Greenville Downtown and Paloma marks an exciting milestone for Auro Hotels,” Rama said. “This project is a once-in-a-lifetime opportunity due to its location, scale, level of detail and amenities, as well as a unique opportunity to celebrate our hometown of Greenville. The hotel, along with the thoughtfully-curated food and beverage concepts, will be treasured by visitors and the local community for generations.”

Earlier in February, Auro Hotel’s Auro University in Surat, India, entered a partnership with Marriott International to provide training, internship and employment opportunities on ‘first preference’ basis for the students of the School of Hospitality Management of Auro University.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
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Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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