Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
A NEW LAW in Florida will require hotels to train housekeeping and front desk employees annually in human trafficking awareness. AAHOA is providing the training to help members avoid a $2,000 a day fine if they fail to comply with the law.
Florida’s new law requires the training begin within 60 days of the employee’s hiring or by Jan. 1, whichever comes later, and re-administered annually. AAHOA is partnering with Businesses Ending Slavery and Trafficking to offer a free 30-minute, online, video-based training for hotel employees.
The training module, “Inhospitable to Human Trafficking Training sponsored by AAHOA,” helps employees understand and identify the signs of potential trafficking situations in hotels and how they can safely report it. It is available in English or Spanish and is certified by the Florida Division of Hotels & Restaurants.
"America's hoteliers can be the first line of defense against human trafficking," said AAHOA president and CEO Cecil Staton. "With proper training, such as BEST's Inhospitable to Human Trafficking sponsored by AAHOA, hotel owners and their employees can learn to identify the signs of trafficking and how to respond to potential trafficking situations."
In 2019 researchers from Arizona State University evaluated the program and found that 97 percent of hotel employees who took it said it will help prevent sex trafficking incidents. Also, 96 percent of employees reported taking at least one recommended step to prevent trafficking at their hotel.
“Since our training is provided online, it’s easy to administer to employees annually, and it’s convenient for employees to be able to provide their managers with the required documentation showing they are up-to-date with their training,” said Mar Brettmann, founder and CEO of BEST.
Florida’s new regulations require each employee to submit a signed and dated acknowledgment of having received training, which the hotel owner or operator must be able to provide to the state’s Department of Business and Professional Regulation upon request. Participants in the AAHOA program can print a signed and dated certificate showing they have completed the course.
Eight states, including California, Connecticut, Minnesota, New Jersey, Iowa, North Dakota and Illinois also have passed laws requiring human trafficking awareness training for lodging establishments.
AAHOA has offered human trafficking awareness training for years. The association sponsored events in recognition of National Human Trafficking Awareness Month in January.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Asian Media
Group USA Inc. and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.