Naveen Kakarla-led HHM Hotels has launched Echelon Luxury & Lifestyle, a business division dedicated to independent hotels and independent-inspired brands. Echelon represents 50-plus hotels and resorts nationwide within HHM Hotels’ portfolio of 240 managed properties, HHM said in a statement.
“Echelon Luxury & Lifestyle showcases the refined business capabilities that we have offered as a management company in the independent space for 15-plus years,” said Kakarla, president/CEO, HHM Hotels. “With the growing popularity of independent hotels and resorts, we provide travelers with a more unique experience, while focusing on business development for owners and investors.”
According to the statement, Echelon’s portfolio includes independent brands like The Rittenhouse (Philadelphia), The Joule (Dallas), The Envoy Hotel (Boston), and Sanctuary Beach Resort (California).
Central to Echelon’s operations are its creative divisions and in-house studios. The Culinary Studio by Echelon develops comprehensive food-and-beverage programs, while the Creative Studio offers full-service creative and branding services, the statement added.
“We deliver investor returns while still focusing on innovation and flexibility,” Kakarla said. “Our dedicated team of experienced operators, marketing professionals, and project management teams provide a full spectrum of services. They’re fully focused on value-creation while pushing excellence in the independent space.”
At present, HHM manages over 240 full-service and select-service hotels across the U.S. and Canada, including leading brands like Marriott, Hilton, Hyatt, and IHG. The company also oversees more than 30 independent luxury and lifestyle hotels.
